Kudos to Magnifye for their excessive marketing campaign!
Firstly, this is not new technology by any stretch of the imagination - bulk high temperature superconductors have been around for a couple of decades. Only the proposed magnetisation technique is new - 17T was trapped in YBCO bulk a few years ago (in 2003 by Morita and Murakami) using conventional techniques.
If you look at Magnifye's website (
http://fluxpump.co.uk), there are some papers explaining the principles behind their new idea. A paper was published more recently (in 2009, see
http://www.iop.org/EJ/abstract/0953-2048/22/10/105011), which shows the experimental results. You can see from those results that it has not been proven to work experimentally, and many other prominent professionals and academics in the field of superconductivity are extremely skeptical about many of the claims of Dr Coombs/Magnifye. No other groups in the world have been able to successfully replicate any of the results.
There is an amusing interview in a 'Computer Weekly' video (
http://www.computerweekly.com/Articles/ ... in-the.htm), where he avoids the question on how many units are in production (note a long-winded answer about 'many customers, working together to develop products ...') (perhaps, 'none' is a good answer to that one).
The demonstrations in the videos showing a permanent magnet 'floating' above the superconductor is merely a demonstration of the Meissner effect (expulsion of a magnetic field from the inside due to pinning of flux lines). To a novice, exciting stuff; to anyone who knows anything about superconductors, old news.
So, in short, this is an idea that is nice in theory (as is perpetual motion ... whether or not the theory about how this works is even correct is another topic for another day), but has no proof of actually working. I wouldn't get your hopes up about these "revolutionary magnets" just yet.